“Learning never exhausts the mind”

--- Leonardo da Vinci


You may have heard about the health benefits of antioxidants but do you know what an antioxidant is and how they actually work?


Antioxidants are nutrients (vitamins and minerals) and enzymes (proteins inside your body) that can help to prevent and repair damage to your body and skin cells.


Antioxidants work by significantly slowing or preventing the effect of free radicals (unstable compounds that attack cells and cause wrinkles, dull skin, and even skin cancer) which start oxidation (damage from oxygen)  that can lead to cell dysfunction and the onset of problems.  Antioxidants may also improve immune function.  It is important to constantly replenish your supply of antioxidants.


Antioxidants such as beta-carotene, lutein, lycopene, selenium and vitamins A, C and E occur naturally in many foods including fruits and vegetables, nuts, grains, some meats, poultry and fish.


When it comes to caring for your skin, antioxidants can help to protect your skin from the damaging effects of the sun.   Antioxidants can protect your skin by guarding your cells from damage.  Vitamins A, C and E and the mineral selenium (ACES) are thought to be particularly helpful in skin care. In addition to helping fortify cells against free radicals, vitamins A and C also encourage cell and tissue growth, helping the body to repair itself. This is very helpful to the skin, which is constantly shedding and regrowing cells. For this reason, any antioxidants that protect cells and encourage cell growth could be helpful in an anti-aging regime, as they may help to fight fine lines and wrinkles.


Antioxidants destroy molecules that can damage healthy cells including skin cells.  Antioxidants are not only good for your body but also your face. One of the healthiest ways to infuse youth and vitality into your skin is to load it up with nutrients that strengthen and restore skin cells that have started to weaken and show the wear and tear of age, pollutants, and life.


As well as a healthy diet containing antioxidants, using a serum high in antioxidants is an excellent way to make sure your skin is getting the nutrients it needs directly.

essential fatty acids

EFAs are fatty acids that you must eat because they are necessary for human health and the body can't make them - you have to get them through food.  They help to build up the lipid (fat) based cell membranes that hold in water and nutrients. In the case of the skin, those lipids also form an oil barrier that protects the skin from UV damage and pollutants.  Without EFAs, skin-cell membranes and that protective barrier can't work effectively. The skin ends up overly exposed, dehydrated, dry, inflamed and blemished.


The EFAs you need to keep your skin looking great are omega-3 and omega-6 fatty acids. Omega-6 is found in poultry, grains and plant based oils. Omega-3 is found in cold-water fish, like salmon and sardines, along with flaxseed and safflower oils, kidney beans, walnuts and spinach. EFAs are also found in plant oils and some of these are used as the carrier oils in seven serums.


EFAs can improve your complexion from the inside when ingested and from the outside when applied directly to the skin.

free radicals

Unstable compounds that attack cells and cause wrinkles, dull skin, and even skin cancer.


Damage from oxygen.  If you've seen a peeled apple turn brown, you've seen oxidation in action.


Put simply, a vitamin is both:

•     An organic compound (contains carbon).

•     An essential nutrient that the body cannot produce enough of on its own, so it has to get it from food.


There are fat-soluble and water-soluble vitamins.

Fat-soluble vitamins are stored in the fat tissues of our bodies, as well as the liver. Fat-soluble vitamins are easier to store than water-soluble ones, and can stay in the body as reserves for days, some of them for months.  Vitamins A,D,E and K are fat soluble.

Water-soluble vitamins do not get stored in the body for long - they soon get expelled through urine and need to be replaced more often than fat-soluble ones.  Vitamins C and all the B vitamins are water-soluble.


There are currently 13 recognised vitamins but we currently use only vitamins A, C and E in our products.


Vitamin A

One of the best defences against aging to keep your skin looking young and healthy, nourishes the skin, counteracts inflammation and protects cell membranes from free radical damage.

Vitamin B5

Anti-inflammatory, improves appearance  of skin including dry and rough skin, moisturises and maintains skin elasticity and softness, firms and tones the skin.

Vitamin C

Builds collagen for plump, tight skin, essential antioxidant for skin, anti-inflammatory, collagen building and sun protection benefits.

Vitamin E

A classic antioxidant which protects cell membranes and boosts skin based nutrients that fight off UV damage.


The human body is full of water - it's 55 - 75% of what we are. Water flushes toxins out of the body, allows our cells to absorb nutrients, and keeps our digestive processes moving smoothly.


But that water isn't a constant. The most basic bodily processes, like breathing and sweating, remove that water from our cells. So for our cells to function properly, we need to consume lots of water to replace what we lose.


The skin is no different from the rest of the body when it comes to needing hydration. Water helps to remove impurities from the skin that can lead to pimples, and it hydrates to keep the skin looking plump and smooth.

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